This degree program develops an MBA whose perspective is that of a generalist cum specialist. The student is exposed to general business studies and then focuses in the area of Marketing Communications. The student gains an insight into the area of Marketing, Management Information Systems and Visual Arts Studies, relevant to Marketing Communications. This degree creates an effective marketers, who understands Marketing in-depth, than a general MBA majoring in Marketing.

Students can take a minimum load of 12 credit hours (four courses) or a maximum of eighteen credit hours (six courses) in a regular semester (fall, spring). A three credit hour course on Business Ethics has to be taken in addition to the six-semester load in one of the semesters.

Students who are weak in English & Communication Skills are required to take an additional “Business English” course to enhance knowledge of the language to become at par with other students.

During the final semester a course of “Interpersonal Communication Skills” is also offered. This prepares them for GMAT teaching technique, methods for improving their score and saving time on all questions.

CBM students who have completed BBA (Honors) have the option of joining this specialized degree of one year duration. All foundation and core business courses are exempted and the students are required to take only specialized courses in the field of Marketing Communications. The students are required to complete thirty nine credit hours in two regular semesters, i.e. thirteen courses of three credit hours each. Students must maintain a 3.0 GPA for conferment of the degree.

Students must take a minimum load of twelve credit hours (four courses) or a maximum load of eighteen credit hours (six courses) in a semester. Full load of six courses can be taken each in the fall and spring semesters with option for fewer courses in the latter, making up the short fall in summer session.

During the final semester a course of “Interpersonal Communication Skills” is also offered. This prepares them for GMAT teaching technique, methods for improving their score and saving time on all questions.

The courses are divided into two groups of specialized courses:

See the admission criteria for BBA Honors program.